Product Features Videos – Aisin

Aisin is a global supplier of automotive components.

The Challenge

Aisin recently created a futuristic car navigation platform and they needed a fresh and relatable way to showcase all of its features so that both OEMs and individuals would take interest. No biggie, right? But then you start thinking, “wait a minute, car commercials require driving shots, with lots of locations, and hired traffic cops, permitting, blocking off streets, and money, money, and more money.” If this video were just focusing on one feature, some of those things might be doable, but five features?! Not to mention the fact that we needed to come up with a cohesive story that could clearly connect all the dots into one fluid narrative.

The Approach

First things first, we needed a futuristic concept. The problem with futuristic concepts however is that they often feel so detached from reality that people don’t actually believe them. The solution? Showcase the futuristic features solving the most mundane problems in life. We found that this approach helped balance out the believability and use of their product really well. Okay, but how do we solve for showcasing all 5 features? Well, since the biggest costs associated with producing a car commercial are all the driving shots, we needed to find a way to tell a story with little to no driving. At first this seemed impossible, but then we realized that people don’t actually use their navigation systems WHILE they’re en route, they use them to FIND the route. And THAT is when the possibilities started to open up for us on how to bring this video to life.

Also, as a part of our contract, Aisin requested 25 print and web-ready stills for their marketing purposes.

And of course, a few BTS!

The Result

Aisin will be the first to admit that this was a big and scary leap for them. They had never done anything to this level before, so we were very thankful for the trust they placed in us. And the great news is, they told us that we absolutely blew them away, and are already considering a few more videos in the future!