Ethernet Services

The Challenge

AT&T’s Ethernet Services video was a welcome opportunity to create a beautifully detailed animation. It was no easy task, and as we started to create visual styles it became apparent just how intricate we’d need to be.

The Approach

To meet the deadline, every tool in the box was used. 3D models were built and textured, and custom rigs were put in place. In the case of the globe scene, we hand-made a system to connect geographic coordinates with curved lines.