Product Launch Campaign – Penny
Bear Robotics is the maker of Penny, a food service robot that can navigate the busy environment of a restaurant to deliver food from the kitchen directly to customers’ tables.
The Challenge
For the launch of the second generation model of Penny, Bear Robotics needed a set of videos to show the robot’s features and give social proof through customer voices.
The Approach
One of the main client needs was to have the features video come from the first person perspective of a server. We knew that the videos would need to take place in a real restaurant location, but that we needed specific enough lines from the main narrator that a real waitress wouldn’t work. We took great care in writing a script that would work with an actress as our server, without it seeming disingenuous.
We also found a location that was already familiar with the previous generation Penny robot, so we could quickly show the staff how to use the new model, and film it in action delivering real food to real customers.
Features Video (30s)
Testimonial
Montage
“Deeply appreciate your work and being so accommodating through the process. We feel that we were able to generate our first commercial video that characterizes Penny effectively.”