Brand Video

The Challenge

Bill.com came us to help them create a video that would showcase the offerings in their new platform in a way that felt approachable and valuable, while also staying evergreen in the design.  

The Approach

The value Bill.com delivers to their customers was an easy sell, but the trick was to showcase their new platform UI in a way that could be rebranded down the line when they updated all their designs and brand guidelines. We also wanted the viewer to feel the tension of what life was like without Bill.com, and the ease that comes with it. To do this, we approached this video with photo-real environments, and paced the piece so the chaos in the beginning made the viewer see the apparent need for the offering. 

The Result

The client was extremely pleased with how we were able to achieve their hoped-for vision, and provide them with a video whose shelf life could sustain and grow with the company.