CaliforniaChoice is a health insurance option designed to provide employers and employees with choices when it comes to something as important as where they receive care. CaliforniaChoice offers eight different health insurance plans options, including the state’s most premier health plans, in order to provide for all different kinds of employees in different phases of life.

The Challenge: 

CalChoice came to us to create a video that supported their new campaign, California Different. The goal of the piece was to portray employees who are in different phases of life, and show how the different health plans they select best serves them and their families. 

The Approach:

In order to get full buy-in, all creative elements besides the actual production were created first, and then the shoot followed to bring the piece to life. This video needed to stand out amidst the world of insurance company marketing that tends to have a more slow and emotional approach, while CalChoice wanted to have a higher energy piece that reflected the California way of life. In a two day shoot where all the unpredictables came into play, we were able to utilize weather and time and pets and kids all to the benefit of the video - and we had a real good time doin’ it. 

The Result:

The client and the company are extremely pleased with the video and felt supported and championed throughout the process. We’re also pretty excited about the piece as well.