CorVel is an American technology company that offers comprehensive risk management solutions to employers, third party administrators, insurance companies, and more.

The Challenge

This was the second time we were given the privilege of working with CorVel, and this time they really wanted us to hone in on creating empathy…empathy in the visuals, the voice-over, the story…all of it.

The Approach

Any time a client asks us to create empathy, we immediately think of the word “human.” Making a more human video means coaching the VO to feel like it’s speaking WITH the audience, not AT the audience. It means creating characters that have dimension, personality, and well…character. And it means telling a story that is legitimately relatable.

The Results

Once again, we are proud to say that CorVel loved the video and gave us rave reviews.