Data Usage
The Challenge
In the wake of customer confusion about the use of digital data, Covetrus wanted to make a video that eased the minds of their users and offered them a behind-the-curtain look at how data is used within their company and offerings, and how greatly it benefits its users.
The Approach
Covetrus came to us with a very solid brand and design system in place, so the visual approach to the piece needed to feel like an extension of their brand. For the story, we need to first establish trust and understanding of our audience, and then walk them through the explanation of how Covetrus protects and enhances their data in order to serve them well. We also got to include some dogs and cats in the video, which means we really loved it.
The Result
“This looks great! Wanted to personally thank your team for all of the hard work on this! We’re very excited to put this to use.”