Brand Video – Current
Current is a powerhouse in the realm of lighting and controls for indoor, outdoor, and everything in between.
The Challenge
Current had just completely refreshed their brand...so naturally, they needed a brand video. But not just your typical “oh I get it” ukulele background music explainer video, they wanted something bold, vibrant, colorful, and as unique as their new logo mark…oh and it had to be completely monochromatic.
The Approach
How in the world do you make a video “vibrant” and “colorful” when you can only use black, white, and grey? That was our task. The solution is what you see above. Enjoy :)