Ellipse is a new kind of hand sanitizer with fragrances you won’t forget.

The Challenge

As we all know, hand sanitizer has been in high demand lately. So when Ellipse showed up at our door, metaphorically speaking, we were all ears to hear about their product. The neat thing about Ellipse is that they weren’t just jumping on the band wagon to make a quick buck. They genuinely saw a need for the public and wanted to target the younger generation to stay safe.

The Approach

Since our goal was to target a younger crowd, we knew that this video needed to have a lot of energy and good vibes. So, we decided to shoot both live-action and custom product photography that we could mash up into a punchy ad. Shooting the stills gave them multiple assets they could leverage in their marketing and beyond, as well as a powerful art directed look for the video that may not have been achieved otherwise.

The Result

Head over to Ellipse’s website to see for yourself!!!