Brand & Product Explainer
Everlaw offers a modern approach to ediscovery for law firms and corporations, enabling them to discover relevant information, reveal details hidden in huge document troves, and collaboratively act on the information to prepare for trial.
The Challenge:
Everlaw is a company that offers their target market tools and technology that build stories to helps them prepare for trial, and sift through hundreds of pieces of information to present a clear direction. So, we wanted to do for them what they do for their clients. We were tasked to create a branding guide for their logo reveal and lower thirds animation, as well as execute two videos, a Brand Video and an Explainer Video, to serve them on their website, marketing and an upcoming conference.
The Approach:
In early conversations, Everlaw expressed an interest in staying more conceptual with the concept, and also needing it to play and be understood with and without sound. Knowing this, our concept took form and execution within one month to hit their deadline for a conference. We focused on their brand as a whole as well as one of their specific offerings. Both videos needed to feel like the same family, align with their current brand standards, while also clearly and creatively communicating their value. We laid out animation standards for their logo and lower thirds in conjunction with the creative development of the two videos in order to align strategy with execution.
The Result:
Not only did the videos get completed on time, but we picked up a few other deliverables along the way to add value to their brand and conference booth. The client felt cared for and heard throughout the process, which was vital to the success of a quick timeline and creating a video that achieved their goal. The conference was a success and both videos were immediately launched on their site!
“The team at VeracityColab worked within a lightning fast timeline to produce stellar videos for several high-profile initiatives at Everlaw. Our product has a steep learning curve and they got up to speed quickly. Throughout the process they were on top of deadlines and always in touch. We loved working with them.”