Product Partnership – Star Wars / Kylo Ren
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC knew they had a great idea in creating a Kylo Ren motorcycle helmet but what they didn’t know, was how to share it with the world. Our orders? Create a video that makes this helmet irresistible, and makes the good people at Lucasfilm proud.
The Approach
We’ve all done it. We’ve all raised our hand at something and hoped The Force would kick in... even if it would just move the TV remote a few inches closer. With that in mind, we set out to captivate every Star Wars fan/motorcyclist out there by placing elements from Star Wars: The Force Awakens into an “earthly” setting. What if your garage felt more like the Dark Council? What if you and your motorcycle were one? What if you could don the helmet of the Dark Lord’s grandson himself, then take off into a galaxy far, far away? What if you dared to “Explore Your Dark Side”? What if?
Storyboards
The Result
HJC unveiled this helmet with our video at Comic-Con and they received off the chart pre-sales.