The Challenge:

Afiniti offers a unique solution to its customers that utilizes the power of AI technology that, at the end of the day, make their customers happier and make them more money. The challenge with this video was to communicate how that process happens without getting too in the weeds, but enough to educate the viewer on the value Afiniti brings to their customers.

The Approach:

In order to keep the video grounded in human interaction, we utilized the use of Cel Animation for a visual approach that felt personable and easy to follow - while keeping the messaging rather dense. With the juxtaposition of the two communication styles, we allow our viewer to follow along with the essence of what Afiniti offers, while building trust in the work that has gone into the science behind the technology.

In tandem with the How it Works video, we also created a full motion branding website for their team to have for further resources. We explored the rules of animation and movement, the color and design systems, as well as the philosophy of music and voiceover to ensure their brand had a solid and consistent way to tell visual stories moving forward.

The Results:

The video has launched and is accumulating hundreds of thousands of views! They are also submitting it into the Cannes Film Festival, and are implementing it on their sites and sales initiatives moving forward.