In short, Intuit is the one-stop-shop for the best financial SaaS platforms for both business and personal.

The Challenge

A lot of people know the name TurboTax. A lot of people know the name Quickbooks. And a lot of people know the names Mint and ProConnect. But not a lot of people know that all of those brands fit under the umbrella of Intuit. That was their problem…and they needed us to fix it.

The Approach

Intuit had already been working on their rebrand to help people see the design similarities between their brands, so it was on us to bring those to life and reveal the connective tissue between each one. That being the case, it only made sense to dive back into the draft designs and show the transformation of each logo in the same style. This project was a true delight from start to finish and Intuit was equally delighted with the result!