Testimonial – Chrome Industries

Optimizely does pretty much what they sound like they would do, they optimize your business online… and they’re really good at it.

Challenge

It doesn’t matter how good you are at something, if you’re the one bragging on yourself, it won’t carry much weight. That’s why we suggested that Optimizely let us create a unique kind of testimonial video for them.

Approach

Testimonials can tend to feel a bit run of the mill, but this in no way fits the brand style of Optimizely, and we certainly weren’t interested in that. So, we decided to create this video by mixing an on-camera interview, an aesthetic overlay, and open-to-close narrative within “shop hours.” Thankfully, it all worked out nicely for everyone.