The goal of the Patient Safety Movement is to have ZERO preventable deaths by 2020. That’s a noble cause, one that we were more than happy to get behind.

Challenge

Convey the awful truth with hope and promise.

Approach

We thought it was best to start off telling the horrifying facts: healthy people are dying in hospitals. But unless the viewer can identify with the problem on a heart level, it would be just another “issue” in the world that might go unnoticed. Connecting real stats with real people within a short narrative has the power to move people from knowledge to action.