Product Campaign Videos - Thermo Fisher Scientific
Thermo Fisher Scientific is a world leader in improving the human condition through systems, consumables, and services for researchers.
The Challenge
We’ve been working with Thermo Fisher with many years now, so when they came to us with a request to try something fresh, different, and “cool,” we were all ears! But to be frank… how do you make the cloning process “cool?”
The Approach
Little did we know, to Researchers, cloning already is “cool,” so all we had to do was design cloning in a way that really took the stage… that’s right, we rocked the clone! We combined a few killer images from Getty with rock and roll design vibes and one killer original composition, and this, my friends, is what it looks like when Researchers rock out.
And about halfway through the project, everyone at Thermo Fisher was so excited that they asked for 8 cutdown videos for social media purposes. Check out a few of them below…
The Results
This is what we received from our main point of contact just days into launching this campaign…
“We’re up to 170K views inside 8 days. Not bad!”