Realtors Property Resource® (RPR) provides REALTORS® with data on more than 166 million parcels of property in the United States.

The Challenge

RPR had just undergone a massive revamp in the way they position themselves in the market, and they needed us to find a way to tell a story that would emotionally move Realtors to learn more about their app.

The Approach

Moving is a BIG deal. It requires taking your entire life and just sort of plunking it down somewhere else. To some people that may sound exciting, but to a child who’s only ever known the world they started it, that’s heavy. This was the inspiration that really got us a to noodle on a creative and emotional way we could both capture our audiences hearts, and inform them about the power of RPR’s app all at the same time.

We also created various cutdowns for RPR to use in their ad spending and social campaigns.

The Result