9 business days. That’s how long we had to write, shoot, edit, and sound design six 15 second ads for simplehuman. And we had to do it all while “sheltering in place.” Yeah. Take that, COVID-19. But why the rush, you ask? Because simplehuman had a lot of touch-free products like hand-sensored soap dispensers and voice-controlled trash cans that the world could really benefit from right now.

So, the team got into a 6-foot, socially distanced huddle and brainstormed. And before you know it, we were sending off Ubers filled to the brim with products to one of our cinematographers homes, where he had built an in-home studio ready for action.

Then, our Creative Director hopped on Zoom, FaceTime, phone calls, slack, and pretty much everything short of a homing pigeon trying to find a way to successfully communicate his vision and direction for each of these ads. What you see above and below are a few of the videos that really captured the “clean” essence simplehuman was hoping to make people feel…and they loved them so much, they came back and ordered two more. 

Before you dive into the rest, here’s a quick peak behind the scenes of how it all went down!

The Square Versions

And their Vertical Counterparts