Product Campaign – Sensor Mirrors
simplehuman designs everyday tools to help people be more efficient at home. And we think that’s just plain awesome.
The Challenge
Honestly, simplehuman products can sell themselves. The biggest challenge was learning how to film each product without being seen in the reflection.
The Approach
On the surface, each product might just look like a sexy mirror, but the more we unpacked the features, the more we realized that each mirror had a story to tell. So, we decided to craft each video to communicate like a product video, but feel like a lifestyle video.
SENSOR MIRROR – COMPACT FEATURES
SENSOR MIRROR – TRU-LUX
SENSOR MIRROR TRIO
The Results
Each of these videos can be found on simplehuman’s product pages as well as their social channels and YouTube pre-roll.
“The compact has very quickly established itself as a top selling mirror.”