simplehuman designs everyday tools to help people be more efficient at home. And we think that’s just plain awesome.

The Challenge

Honestly, simplehuman products can sell themselves. The biggest challenge was learning how to film each product without being seen in the reflection.

The Approach

On the surface, each product might just look like a sexy mirror, but the more we unpacked the features, the more we realized that each mirror had a story to tell. So, we decided to craft each video to communicate like a product video, but feel like a lifestyle video.

SENSOR MIRROR – COMPACT FEATURES

SENSOR MIRROR – TRU-LUX

SENSOR MIRROR TRIO

The Results

Each of these videos can be found on simplehuman’s product pages as well as their social channels and YouTube pre-roll.