simplehuman designs everyday tools to help people be more efficient at home. We’ve produced live action and animated videos for simplehuman across multiple product categories.

The Challenge

The latest simplehuman mirror is not only a great mirror… it’s the ultimate makeup workstation, complete with a built-in, Alexa-enabled, high-fidelity speaker. Our task was to quickly show the uncompromising quality that simplehuman brought to both the light and speaker components of this product.

The Approach

From early in the project, 3D product animation was a clear winner, for which technique would show the mirror’s features clearly. This project began as a more features-based video, but we eventually learned that there were really only two main points that viewers needed to take away from watching this video. First, the mirror’s light has excellent quality, bringing out every shade in the makeup. Second, the included smart speaker brings hi-fidelity sound to your routine.

With those two points in hand, we knew we needed to visualize each of these things in a memorable way. Because neither light nor sound is directly visible, we developed ways to show the rays and pulses of these phenomena, as they spread out from the mirror. For the light, we knew there had to be a subtle, shimmering colorfulness to the rays, to represent the full-spectrum output. For the sound, we showed exaggerated waves on the ground in an elegant and colorful way, that ties it subtly with how the rays emanated from the light ring.

The Results

This video aided the sensor mirror hi-fi’s launch, and simplehuman plans to use additional variations of the video to drive sales on social platforms, including vertical versions for Instagram and Facebook stories.