TGR Foundation offers award-winning STEM curricula and college-access programs to underserved students so they can be equipped to thrive in school and beyond.

The Challenge

TGR Foundation came to us in need of a nationally broadcasted PSA that would air during a major golf tournament. The big hurdle was their need to not use Tiger or rely on his name to create awareness.

The Approach

When you only have 30 seconds to communicate a message, you need to be as focused as possible. So, we asked ourselves three questions. What makes TGR Foundation different? Where’s the proof of their success? And how can we communicate those answers in a truly authentic way? After much research and collaboration with the TGR Foundation team, we landed on three answers. A holistic STEM education for EVERY student is their difference. The success of their previous students is the proof. And having actual students deliver the story is the most authentic way to deliver this message.

We also had the privilege of expanding their PSA to create a Brand Video. See below!

The Result