Brand Video – Uqual
Uqual helps people get loan ready so they can get to their dream faster.
The Challenge
Uqual is brand new. So, naturally, they needed a brand video.
The Approach
The best way to approach a brand video is to ask yourself, who is the Hero of this story, and who is the Guide? The Hero of this story is the person who needs the loan. And the Guide is the Uqual Rep who helps that person get the loan. These may seem like basic things, but too often brand videos can get this wrong. Companies often think their brand should be the Hero. This is incorrect. And this is why so often people walk away disinterested in a brand. People need to see how your brand can help THEM…because THEY are the Hero of their own story. They need a Guide. So that’s exactly what we did. We told a story about Uqual’s target audience as the Hero, and Uqual as the Guide.
The Result
The Uqual team LOVED. this. video! In fact, see below…
“This is great! Great work by everyone involved!”
“Wow. Great video!”
“I LOVE the part on having coaches motivate members throughout the process. Had an interaction with a member yesterday that just needed to be motivated.”