As a trusted leader in the telematics industry, Verizon Connect offers comprehensive OEM solutions for some of the most respected brands in the auto industry.

The Challenge

This was a series of seven videos, utilizing and showcasing seven different auto brands. It was important to visualize multiple makes and models while describing unique uses and benefits of built-in telematics.

The Approach

We say that in marketing, “if you try to speak to everyone you speak to no one”. The solution was to create brand specific videos that speak to customers needs. The videos utilize a three act structure with an auto brand as the through line. The first act and third touch on the high level benefits of built-in telematics whereas the second act dives into specific use cases for each manufacturer.

The Result

The structure enabled us to speak to one audience per video.