Brand Launch Video – "A Rising Tide"

100XR is an open community of entrepreneurs, storytellers, creatives, and more that come together to create and invest in projects that promote a better world.

The Challenge

Ultimately, 100XR was looking to create a teaser with a hint of company overview that they could use on their homepage. And since 100XR is a first of its kind, it was on us to help them say what they needed to say in a way that creatives and entrepreneurs alike would be inspired to join.

The Approach

A rising tide raises all ships. That was the foundational idea when crafting this video. And with the help of our good friends at Process Creative, we were able to bring that idea to life with a bold cinematic touch. Countless hours of story development, exploration, modeling, animation and rendering were poured into the execution of a rich and tactile look. Because here’s the thing, if you’re gonna speak to storytellers and creative entrepreneurs, then you gotta craft your message to fit the language they speak.