Product Videos – "School Security"
Klacci is a global leader in manufacturing a wide range of custom and standard door lock systems for today’s modern world.
The Challenge
Klacci needed to make their audience FEEL the benefit of their products.
The Approach
We knew that if our goal was to make Klacci’s audience FEEL something, then we needed to come up with two different ideas that best put the audience in a place to EXPERIENCE that feeling. The idea of a school shooting was a major risk, for sure, but if handled with care, it also delivered the biggest payoff. As for the hotel idea, we were inspired by the current trend of “skipping the counter” to get to your room. But for us, the real magic of these videos is what happens during “bullet time.” You see, we’re often tasked with delivering both emotion AND information. Placing the “bullet time” scenes in the middle of the narratives not only created a cliffhanger approach that ensured audiences would stick around to see what happened, but it communicated the technical information in a way that only added to the confidence of the product being able to do it’s job.
The Result
Klacci. Was. Stoked! No seriously, they loved it so much they not only came back for more work, but they asked us to both NAME and LOGO DESIGN their product seen below, and showcased in the hotel video above.
Name + Logo Design
Kii: [kee]
An alternate spelling of “key” that communicates intelligent internet capabilities.
Used in a sentence: “So, why not skip the wait by putting the control in the hands of your guests with Kii...by Klacci.”